ALDI highlights, in a new commercial, that White Cheddar Puffs are available at a cheaper price at ALDI compared to other supermarkets.

The 30-second spot features a woman sitting a table in a room filled with trophies, saying “I like these award-winning Cheddar Puffs”, referring to Cheddar Puffs available at other supermarkets for 2.63, and “I like these award-winning Cheddar Puffs”, referring to Cheddar Puffs available at ALDI for 1.49. At this point, a boy wearing several medals shows up and puts a trophy on the table, saying he took first place. “Both events?” – his mom asks. When the kid says yes, she adds to the camera “We’re an awards family” and grabs her cup of coffee, which features a distinction for her as a mom.

“You’ll like them both, but love our price.” – the voiceover says at the end of the commercial.

The global discount supermarket chain also mentions that the “Other Supermarkets” price is based upon an average of prices for brand name product sold at leading national competitors in the area where ALDI has stores during the period 12/02/17 to 12/08/17, and that savings at individual stores may vary.