Aldi promotes its Specialbuys in the UK in a hilarious new advert, dedicated to “Specialbuyers” and aimed at highlighting that Aldi’s Specialbuys cover all walks of life, from DIY and gardening, to baking, sports and more.

The 40-second spot presents the Specialbuyers as “those willing to venture into life’s unknown, who seek amazing in a supermarket aisle and find it somewhere off the coast of Scarborough.” On screen various categories of Specialbuyers, including “the exercise gear-ers”, “the watersport-erer”, “the DYE power tool-er”, “the family camping-ers”, and “the home baking-er”, are seen.

The ad also informs that all these Specialbuys are available online and in store every Thursday and Sunday.

People willing to avoid missing out on specific products can sign up to the supermarket chain’s weekly Specialbuys newsletter to find out what’s on sale and what’s coming up next. On orders over £20 there is free standard delivery and free returns.