Buick Encore Emoji Commercial

Buick has just released a new commercial inviting people to step up their emoji game with Apple CarPlay compatibility in the 2018 Buick Encore.

Titled “Emoji”, the 30-second spot features two young women in a Buick Encore stopping at a crossroad. The driver says Jill is texting her and selects the text message, which is read out loud: “Can’t wait for tonight. Clapping hand. Thumbs up. Face with tears of joy. Taco. Unicorn. Smiling pile of poo. Winking face with stuck-out tongue.” Hearing it, the driver concludes that Jill “is really excited about dinner tonight” and her friend agrees. The Buick Encore. With Apple CarPlay support for iPhone. An SUV that’s really for anything.” – the voiceover says at the end of the spot.

The 2018 Encore compact luxury SUV (starting MSRP $22.990) features premium interior with soft-touch materials, LED lighting accents, All-Wheel Drive, Buick infotainment system with 8-inch color-touch screen and available OnStar 4G LTE Wi-Fi Hotspot. In terms of safety technologies, the new Encore, with a 2018 5-star Overall Vehicle Score for safety, features Side Blind Zone Alert system, which gives driver a visual warning in the outside rearview mirror when a vehicle enters their blind zone, Forward Collision Alert, which helps prevent frontal crashes by alerting the driver with both an audible and visual warning when necessary, Lane Departure Warning system, Rear Cross Traffic Alert system, and OnStar available features like Automatic Crash Response and Emergency Services and Roadside Assistance, which help you feel secure and at ease.

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