Zalando, one of Europe’s largest online shops, showcases in a new commercial the A/W 2017 “Cosy Everywhere” collection from Oysho.
“I always wanted to be cosy. I just knew it was my destiny. And I was certain that I have what it takes. But everyone said: You’re not the cosy type, stop dreaming. But this is not a dream, it’s a choice.
And I choose to be cosy.” – the voiceover says in the 55-second spot, which illustrates these thoughts by featuring a young woman sporting various linjerie, sleepwear and sportswear items throughout the day, in different places, from the front yard of a mansion, to a park, to the city, and the seaside.
The voiceover also urges you to not let anyone tell you that you can’t be cosy. “Don’t let them stop you. Go out there. Make them a little trouble. Break some rules. Just be cosy everywhere.” – the voiceover adds at the end of the spot.