XFINITY xFI Commercial

XFINITY urges people to eat with their families, not with their families in a new commercial, promoting the XFINITY xFI app, that enables users to set up their home WiFi and be online in minutes, find their WiFi password, know who is online, troubleshoot issues and even pause home WiFi network access during dinner time.

The 30-second spot, titled “Dinnertime with XFINITY xFi”, gives an overview of dinnertime throughout history, aiming to highlight that, while in the past, people shared their day and connected as a family during dinner, nowadays things are not quite the same in all families as many prefer keeping their eyes glued to their devices. Luckily, XFINITY xFI is here to help families in this regard. The contemporary family featured in the ad, whose members look into smartphones and tablet instead of communicating, is brough back to “reality” by the mother, who uses the xFI app to pause home WiFi network access to all devices.

“Coming together is awesome” – is the onscreen line appearing at the end of the spot, before the voiceover invites you to “Find your awesome with XFINITY xFI and change the way you WiFi”.

xFi is available to XFINITY Internet service customers with a compatible XFINITY xFi Wireless Gateway. The app can be downloaded for free from the Apple App Store or Google Play and it can also be accessed by going to the myxFI section on the company’s website and sign in with your XFINITY username and password.