Volvo promotes, in a new commercial, its 2017 Holiday Sales Event, you can enjoy limited time offers on cars like the XC90 with more intuitive safety innovations.

“Families – no two are the same. And at Volvo Cars, we understand how valuable each one is. Our vision is that, by 2020, no one should be killed or seriously injured in a new Volvo car. So that you could keep the ones who matter most safe.” – the voiceover says in the 30-second spot, titled “Sweden’s Greetings”, which features various families from across the world together in various moments. One of them is seen at the table, having dinner, others are seen on the road, a grandfather is seen dressing his granddaughter with a warm winter jacket, before leaving the house, a mother is seen taking off her son’s jacket, at the playground, another mother is seen driving a Volvo down a snowy road and looking at her daughter, who’s sitting in the back seat admiring the view, and, finally, a gay couple are also seen in a Volvo car, going to their own wedding, most probably, judging by the white flowers placed in the back seat.

“This holiday season, enjoy limited time offers on cars like the XC90 with more intuitive safety innovations, because family isn’t just an important thing, it’s everything.” – the voiceover says at the end of the spot, which also highlights that you could get up to $3000 in allowances on the 2018 XC90.