Volkswagen promotes its Sign Then Drive Event with a new commercial, aiming to highlight that this event might determine people look at zero a little differently.
The 30-second spot, titled “Really?”, features several persons asking “Really?” in various situations involving zero: at bowling, when there are zero pins, at a basketball game, when the score is 19-0, when the number of matches on a dating app is zero, and more. Finally, a man is seen in front of a Volkswagen dealership, also asking “Really?”, but this time pleasantly surprised as near an SUV there are four zeros, representing $0 down payment, $0 security deposit, $0 first month’s lease payment, and $0 due at signing.
“See zero in a whole new way.” – the voiceover says, mentioning there is “$0 down, $0 deposit, $0 first month payment and $0 at signing on select VW models, now with The People First Warranty”.
The ad also informs that the offer ends November 30 and that tax, license, registration, options and dealer fees are excluded.