United Colors of Benetton invites you to celebrate diversity with Purple, the new feminine fragrance by Benetton.

The 20-second spot features several models sporting colorful outfits and saying “I am purple”. One of them waves a purple flag, one of them is wearing a purple crop top and purple box gloves, another one, eating an ice cream, shows off her tongue, that has turned into purple, another one holds a large Purple bottle, another one purple chopsticks, and another one inflates a purple balloon.

“We are colors.” – they all say simultaneously at the end of the spot.

This new fragrance, available as a 30ml and 50ml and 100ml Eau de Toilette, features notes of bergamot, grapefruit, neroli, rose, purple freesia, jasmine, patchouli, musk, and praline, and comes in a purple colored bottle with a cap in the shape of Benetton logo.

Last year, the Italian fashion house launched two fragrances, Colors de Benetton Pink and Colors de Benetton Blue, under Colors of Benetton collection.