U by Kotex promotes its Fitness Liners in a new commercial starring musician, actor and fitness enthusiast Jana Kramer.

“Bodies in motion need period protection that won’t let you down. So try new U by Kotex Fitness liners!” – says the voiceover in the 20-second spot featuring Jana doing her exercise routine at home. The voiceover mentions that these liners are designed to stay in place while moving with you and that they fit great even under yoga pants, for workouts any day of the month.

Aware of the fact that working out on your period demands period protection that won’t let you down, the brand has launched the Fitness range of products, including also tampons and pads, offering a discreet, comfortable fit to provide dependable protection through any workout or exercise movement.