“Business is a tough kind of sport. So, you want to be a winner? Prove it. Be faster. Be tougher. And prove yourself” – this is the message conveyed in the commercial released by Toyota to promote the 2017 Camry.

The 60-second spot features a man driving a Camry through the empty streets of a city, waking up at 5AM to for his boxing training routine and then going to the office, wearing a dark suit.

“Do you have the winning mindset?” – asks the voiceover at the end of the spot, urging you to “prove your superiority, make it happen, be unbeatable and then go for the next one”. The campaign’s tagline is “You’re here to win”.

Camry features a sporty interior, with front sport seats and paddle shifters to help make the journey a lot more exciting, and a bold exterior, with a sleek design that stands out thanks also to the 18″ alloy wheels and available LED headlights. Among the safety features there is the Blind Spot Monitor, the Pre-Collision System, the Dynamic Radar Cruise Control, Star Safety System, which includes a suite of six advanced safety features, such as Vechicle Stability Control, Traction Control, Electronic Brake-Force Distribution, Brake Assist, Anti-lock Brake System and Smart Stop Technology, and Safety Connect, offering subscribers features like Stolen Vehicle Locator, Emergency Assistance, Roadside Assistance and Automatic Collision Notification.