Thomas Cook urges people to “Escape the everyday and fall in love again” in one of its latest TV adverts, released with the tagline “Don’t Just Book It, Thomas Cook It.” and promoting, this time, the adult-only Sunprime Hotels.
Titled “Fall in love again”, the 60-second spot tells the love story of a couple who are together since they were teenagers. The two lovers are seen enjoying their holiday in a resort and feeling like their young versions, when they didn’t care about others think about them and their way of expressing they joy.
The song playing in the background is “The Dancers” by Jim Copperthwaite, from his 2017 album, “Ballroom Ghosts”, available for purchase for $9.99.
Located in some of the most beautiful holiday destinations all over the world (Cyprus, the Balearic and Canary Islands in Spain, Crete and Rhodes in Greece, Turkey and Thailand) and designed for guests over the age of 16, Sunprime Hotels provide “4-star service, exceptional comfort and above all else, peace and quiet”, according to the British global travel company. Featuring a “contemporary, modern style”, these hotels include a well-equipped gym, small spa retreats, and free Wi-Fi.
Thomas Cook has recently launched an advert promoting also the fun-filled Sunwing Family Resorts, which include pools for everyone, a kids’ club called Lollo & Bernie’s Mini Land, activities and family shows, and a spa.