“Anything can happen when you’re driving but if you’re with the AA you’ll never have to worry about a thing.” – this is the message conveyed in one of the AA’s adverts, titled “Because Anything Can Happen”.
The 30-second spot, inspired from a real-life emergency call-out, features a nudist senior couple in a coastal nudist camp, who’ve locked themselves out of their car and have The AA helping them fix the problem. The naked driver gets a new key soon and manages to get in the car. The spot also features an ice cream van stranded on a beach being towed by an AA van, whose driver is amused by his co-worker’s unusual “case”.
This campaign includes ads produced by Adam & Eve/DDB, featuring real life emergency call-outs from over the years, and aims to highlight “the depth, breadth, expertise and quality of service offered by AA patrols attending around 10.000 breakdowns a day”, stating that “It is far more than just flat batteries for the UK’s biggest breakdown provider”.