The world’s leading swimwear brand Speedo promotes Speedo Fit, which provides swim fitness advice and videos on the latest techniques on swim fitness, in a new commercial, urging you to take your training to a new level.
“The human body. We’re compelled to explore the unknown. To find something more. It’s what we find in the water. With more resistance, but not the impact of gravity. And boom. It’s a whole new kind of workout. Is running, weights, resistance, all of it. But better.” – says the voiceover in the 30-second spot, featuring swimmers Nathan Adrian, Missy Franklin, Natalie Coughlin, and Cullen Jones giving viewers an overview of what Speedo Fit implies: running under water, lifting weights under water and many more exercises that deliver strength and endurance.
Speedo presents the pool as an “all-in-one fitness center” and highlights, for fitness enthusiasts in search of a fresh new challenge, pro athletes looking for a competitive edge and for those who struggle with simple daily movements, that water offers more, helping them to achieve their goals. The brand urges you to “experience less pain and cleaner coordination” with Speedo Fit, described as a “better” way of working out due to consistent resistance, natural compression and gravitational properties of water.
Speedo Fit provides a series of videos and innovative circuits created from highly targeted exercises, all exclusively developed in partnership with EXOS. The training videos are organized into circuits for sports like running or cycling, and into three focus areas: Strength, Endurance and Recovery.