Online bathroom retailer soak.com encourages you to “Let your imagination run wild” in its Christmas advert.

The 60-second spot, titled “Tully The Elephant”, begins with a family of three choosing bathroom furniture for their new house and continues with the kid, a little girl, welcoming Tully, a baby elephant delivered together with the bathtub, into the family. They soon become friends and have a lot of fun together, but only in the bathroom. Tully is seen helping her take a bath and turning off the faucet while she’s brushing her teeth.

“Let your imagination run wild and find your perfect family bathroom.” – the voiceover says at the end of the commercial, before the company’s tagline, “Bathrooms at your fingertips…”, appears on screen.