Sears invites you, in its latest ad, to get ready to go back to school with awesome kid’s apparel from Sears.

The 30-second spot, dubbed “Morning Girl”, features a young girl who wakes up at 4.30 in the morning on the first day of school and makes all the necessary preparations so that she and her mother could leave the house immediately. After choosing her outfit, getting dressed and taking her backpack, she puts coffee beans in the coffee machine, makes sandwiches and puts them in bags for both her and her mom, leaves on her nightstand two cups of coffee, takes her laptop bag and other things and goes to the car, where she puts the seat belt on.

“It’s time to be ready for day one.” and “Gear up with back-to-school fashion” are the final onscreen lines.