Samsung showcases its Wireless Charger in a new commercial that pulls at viewers’ heartstrings.
The 60-second spot, titled “Don’t You Die On Me”, begins with several pulse racing movie scenes and reveals, afterwards, that those scenes are actually watched by several persons on their smartphones. A teenage girl, a mother holding her infant, a guy in his bed, before going to sleep, a security guard on patrol – they are all watching movies and waiting with baited breath to see what happens next, in key moments. Unfortunately, right in those moments, when movie characters say the line “Don’t you die on me” while trying to save someone’s life, the drained battery icon appears and the low battery anxiety strikes. While some of those persons are rushing to plug in their phones to have them charged, the young mom, who’s shedding a tear looking at the emotional scene, has the Wireless Charger on a table, near her, so she can keep watching the movie without interrupting not even for a second.
The commercial ends with the onscreen lines “We’re pioneering wireless charging so you can keep the story alive.”
Samsung’s Wireless Charger is easily adjustable to be a pad or a stand, you just lay your phone flat or prop it up in portrait or landscape mode so you can keep watching or chatting while you charge.