Samsung urges you to “Feel the Game” in its latest ad, released to promote the new Galaxy S8 and Gear VR with Controller.

The spot aims to highlight, by showing several persons using the Gear VR with Controller in a studio, that you can spend time with friends anywhere in the world and throw parties in your own virtual Oculus Room, do karaoke, watch a movie with them from anywhere or share a group chat. Samsung Gear VR with Controller also enables users to navigate multi-dimensional worlds, pop into multi-player games, and create larger-than-life art.

With the new Gear VR controller, you can drop, point, lift and move with total agility, and browse menus with more natural responsiveness. Samsung’s VR video service enables you to explore thousands of exciting 360o experiences, from street festivals around the world, to extreme sports and concerts.

The Samsung Gear VR with Controller can be purchased with $129.99.