RITZ is introducing RITZ Crisp & Thins, described as “deliciously thin chips that are oven-baked to perfection”, in a new ad, highlighting they are available in four flavors and urging viewers to try them.

“Introducing RITZ Crisp & Thins. A new chip that’s deliciously thin and oven-baked to perfection.” – says the voiceover in the 15-second spot, featuring RITZ Crisp & Thins running across red hills to watch a fireworks show offered by some of their “fellows” that are turning themselves into cannon fodders.

The new chips from RITZ come in four delicious flavors, namely Salt and Vinegar, Sea Salt, Cream Cheese & Onions, and Bacon. The brand states that the Crisp & Thins contain 50% less fat per serving than the leading regular fried potato chips (based on 30g serving of RITZ Crisp & Thins versus 28g serving of leading regular fried potato chip).