Pringles introduces the new Pringles with “Perfect Flavour in Every Bite” in a new commercial.

The spot features George, a guy among his friends trying for the first time new Pringles with perfect flavour in every bite. Every time he takes a crisp, he does something that makes his mates conclude that “he’s a bit of an overreactor”.

The brand’s “Perfect Flavour in Every Bite” ad campaign stars also Kelly Brook, who brings the world the first edible cloud. The machine, which is said to be the future of snacking, can create a cloud which tastes like all of your favourite flavours, apparently, allowing people to enjoy the Sour Cream & Onion Pringles in a whole new way.