Opel continues its ad campaign promoting the Crossland X with a new commercial, highlighting that this crossover, with OnStar Crash Response, is a true lifesaver.
The 30-second spot features a married couple on a ride off road with their Crossland X . “Oh, of course, now we’ve got OnStar with Automatic Crash Response.” – says the woman. While the man is drifting offroad, the voiceover states that “your personal connectivity and service assistant is there for you 27/7, 365 days a year”, adding that, in case of an accident, they try to contact the occupants right away and, if no one says anything, they automatically send help.” At this point, her husband makes a remark concerning her ability to keep her mouth shut even in such as case. “No one says anything… now that wouldn’t happen to you.” – he says, making her give him a quite angry look.
The commercial ends with the voiceover saying “The Opel OnStar Automatic Crash Response in the Opel Crossland X” and adding the company’s tagline, “The future is everyone’s”.
Opel specifies that OnStar Services require activation and account with OnStar Europe Ltd and are subject to mobile network coverage and availability. Moreover, people are advised to visit the company’s website for additional information on service limitations and charges applying after applicable trial period.
The song playing in the ad is “It’s a Good Life” by Tom Gaebel.