Oberto Beef Jerky has launched a new ad campaign starring Rob Gronkowski, titled “Tales From The Trail with Ranger Rob Gronkowski”, to promotes its Trail Mix.

One of the spots features Ranger Rob in the woods showing the squirrels who’s the boss. “I’m Ranger Rob and sometimes, during my rounds, I spike a pinecone.” – says Gronk, dressed in a ranger uniform, mentioning that “it just kind of shows the squirrels who’s boss”.

The brand’s Trail Mix with protein packed jerky includes, besides all-natural original beef jerky, pumpkin seeds,
walnuts, pecans, sunflower seeds, golden raising, dried cranberries, and semi-sweet chocolate pieces.

The ad highlights there are new flavours, with no artificial ingredients, such as Spicy Sweet Beef Jerky, containing also hearty almonds, walnuts, pumpkin and sunflower seeds, sweet dried apricots, orange peels and golden raisins & decadent chili infused dark chocolate chunks, and Teriyaki Chicken, containing – besides teriyaki chicken strips – hearty almonds, pecans, walnuts, pumpkin and sunflower seeds, sweet dried cranberries and mango & decadent dark chocolate chunks.

The campaign includes also other spots with the Patriots superstar in the spotlight. The latter, who began his collaboration with the Seattle-based maker of salty, dried, packaged meat snacks at the beginning of 2016, endorses products also for other companies, including Dunkin’ Donuts, Visa, Capital One and JetBlue.