Monster is back on TV. The UK-based employment website Monster.co.uk has released two new adverts, starring the purple furry monster dubbed Monster, to promote its services.
One of the spots, created by agency mcgarrybowen London and titled “Telepathy”, features Monster interacting with viewers by looking straight to the camera. “You, there, yes, you. Watching Monster, watching you. Monster knows how special you are. Monster even knows you know how special you know you are”.
At this point, he stops, asking himself if this sentence makes sense. Concluding that it does make sense, he continues his “speech” by saying that “right now, Monster is reading your mind.” and explains also how it manages to do that: through telepathy. He then keeps revealing what else Monster knows: “Monster now knows the job you desire and will not stop until it gets you the job you deserve”.
The advert ends with Monster leaving the spotlight, while the tagline “Jobs. Advice. Fur.” appears on screen.