Woman in McDonald's UK Advert

McDonald’s UK has launched a new advert, highlighting that a new series of Roald Dahl mini books will be handed out in Happy Meals.

The 30-second spot, titled “Parents Evening”, features a father meeting his daughter’s teacher and discovering a common passion: Roald Dahl’s stories.

The fast-food restaurant chain celebrates thus the 101st birthday of Roald Dahl, an author whose books have marked the childhood of many in the UK, and continues its Happy Readers campaign, which includes eight new books based on a different existing Roald Dahl character or story, as well as a bunch of stickers and activities coming together with the books.

The list of McDonald’s Roald Dahl Happy Readers books contains Roald Dahl’s Wonderful Mr Willy Wonka, Roald Dahl’s Mischievous Chocolate Factory Children, Roald Dahl’s Marvellous Miss Honey, Roald Dahl’s Lucky Charlie Bucket, Roald Dahl’s Amazing Matilda, Roald Dahl’s Fantabulous BFG, Roald Dahl’s Brave Little Sophie, and Roald Dahl’s Rotsome Giants.