Mastercard presents Masterpass, in a new advert, as a “simple & secure way to pay online”, which gives you more time for the things you love.

The 30-second spot features a woman working on an e-mail and getting a reminder to buy her son, Sam, a costume. She first selects a Magical Wizard costume, then a Magic Unicorn costume and, eventually, chooses a Little Fox costume, as the boy was looking with interest at foxes in a book.

The voiceover states that Masterpass “keeps all your cards and addresses in one secure place” and “that gives you more time with your furry little fox”.

Masterpass is described as “a simple, convenient, trusted digital wallet for faster safe shopping at thousands of online merchants” as it can store all your credit, debit, prepaid and loyalty cards, enables you to skip the hassle of filling out your information every time you shop, gives you the chance to enjoy the checkout shortcut every time with just a click, tap or touch, and to never miss an opportunity to earn your rewards as you shop, fly or dine.