Maserati showcases, in a new commercial, the new Maserati Ghibli and urges you to “Make today your 8th Day”.
“Imagine the world gave you an 8th day of the week. A day to give yourself permission. To cast off the shackles of conformity. To unleash power. Gracefully. It’s the day to let that sparkle in your eye. That hint of grin. That tingle in your fingertips. Become the next chapter in your book.” – says the voiceover in the 60-second spot, featuring a grey and a red Ghibli, one driven by a man and one by a woman, speeding down roads in the middle of amazing landscapes. The car’s interior, designed by the renowned fashion house of Ermenegildo Zegna and considered “the world’s most stylish car interior”, boasting leather front and rear seats as standard and optional all-electric front seat adjustment system, dashboard and central console with smooth, elegant lines, ergonomic three-spoke leather-clad steering-wheel with controls for interacting with the main multimedia functions frames, and a simple but striking instrument panel, is also showcased.
The spot ends with the voiceover saying “Make today your 8th Day”, while on screen the Ghibly keep speeding down a highway at sunset, and the tagline “Ghibli – The Absolute Opposite of Ordinary” appears.
The Italian manufacturer highlights that the new Ghibli, described as “a masterful combination of style, power, sporty handling and comfort”, “encapsulates the very soul of Maserati”.