Actress and stand-up comedian Fortune Feimster stars in a new Lyft ad, part of the transportation startup’s cause-driven campaign Round Up & Donate, informing viewers about the possibility they have to round up Lyft fares to the nearest dollar and donate the spare change to charity.
“Hey, you, do you want to be in the most exclusive crew ever?” – she asks at the beginning of the 30-second spot, created by Mark and Jay Duplass’ creative shop, Donut, while sharing a ride with her crew in a convertible. When one of her fellows suggests she means inclusive, Fortune agrees and keeps talking. “Yeah, inclusive, because we’re all riding together to do some good around here. All you need is like a smartphone and your finger.” – Fortune says, adding that she’s going to round up her fare to the nearest dollar in her settings and specifying that the change is going to a charity of her choice.
“It’s happening!” – she shouts and then, as the commercial ends, she starts making conversation with the guy driving the car, asking him how long he has been driving.