Louis Vuitton presents the new Cruise 2018 Collection, designed by Nicolas Ghesquière, in a new commercial starring Alicia Vikander.
The famous actress, who is a muse for the luxury fashion house, is seen on a boat, sporting a two-piece swimsuit, but also looking at the sea from the coast, dressed in a short skirt and a black leather vest embellished with beads over a black bra. “The course to follow is my own. I’m bound by nature. Beyond the edges of time. I’m there. You’ll find me.” – she is heard saying. Among the showcased pieces there are the versatile and stylish Twist Chain Wallet in Monogram canvas ($1.910), featuring Kabuki stickers, the Fireball Ankle Boot ($1780), described as “a cross between a santiag and a classic Chelsea boot”, and others.
The soundtrack music is the 2017 single “Nobody knows” by Autograph, featuring WYNNE, from label Armada Deep. The Louis Vuitton Cruise 2018 fashion show took place at the Miho Museum designed by I.M. Pei (the architect of the Grand Louvre and its pyramids in Paris), located southeast of Kyoto, Japan, near the town of Shigaraki.
Alicia Vikander has also been the star of the 2017 Cruise campaign, shot by Patrick Demarchelier, in Rio de Janeiro, Brazil, at the Niterói Contemporary Art Museum (MAC) and on the beach.