Lloyds Bank TV Advert

Lloyds Bank promotes its security systems in a new advert, highlighting that they are constantly updated so that the customers’ money would be safe.

“At Lloyds Bank, we continually update our security systems to help keep your money safe. So we may ask you confirm a transaction that’s unusual for you. Even sometimes when it is you.” – says the voiceover in the 20-second spot, featuring a man in the company of his wife, in their living room, unwrapping a sculpture that he’s purchased online.

“Lloyds Bank by your side” – adds the voiceover at the end of the spot.

Lloys Security Systems include Real-time Fraud Detection Systems (able to decide whether it’s really you or a fraudster), Security Phone Checks, Biometric Analysis, DDOS Protection, and Bank Name Display.