Lindt promotes in its latest advert, titled “In the Moment”, the Lindor chocolate truffle, describing it as “a perfectly round chocolate shell made of the finest Lindt milk chocolate with an irresistibly smooth melting filling”.

The 20-second spot shows a woman tasting the delicious chocolate truffle, as well as the master chocolatier who made it.

“Take a moment to experience Bliss. Smooth, melting Lindor. From the Lindt Master Chocolatiers. You choose the moment, we’ll provide the Bliss” – the voiceover says.

The Lindor truffles range also includes orange, caramel, milk, strawberry and hazelnut flavors.