Lidl TV Advert - Woman Hurrying to Lidl

Lidl UK has launched a new advert, informing viewers there’s something new every Thursday and Sunday in the middle aisle of Lidl, with great offers on a wide range of products, all while stocks last.

The 20-second spot, raising the question “What would you do do get there first?”, features a woman who slept dressed so that at 7:30, when the alarm rings, she could just take the car keys and go. On the way, she decides to move the arrow pointing to Lidl in order to hinder other people get there soon. Thus, she manages to be the first one in the supermarket and take everything she wants from the middle aisle.

The ad highlights that the new products are subject to availability in selected stores, while stocks last, and that they may vary.

The German market chain sells, this week, kitchen accessories, including Silvercrest Kitchen Tools Hand Blender, Silvercrest Kitchen Tools Smoothie Maker, Ernesto Fruit Basket, Ernesto Food Storage Container, Brita Aluna Water Filter, and more, and stationary (from Thursday 6th of July), ladies’ fashion and DYI tools (from Sunday 9th of July).