Lexus showcases the Lexus RX in a new commercial, inviting you to “Experience luxury in its most daring form”.

“There’s luxury that’s pleasing to your eyes. And then there’s luxury that opens them.” – the voiceover says at the beginning of the 40-second spot, while on screen a RX speeding down a road is seen. Among the car’s features highlighted in the ad there are its “bold lines and contemporary styling”, “agile handling” thanks to the available adaptative variable suspension, and “advanced technology”, that includes a 12.3-inch multimedia display, and “the most comprehensive safety system” the company has ever offered, Standard Lexus Safety System+.

“This is the Lexus RX. Experience luxury in its most daring form. Experience Amazing.” – the voiceover says at the
end of the commercial.