Land Rover showcases the 2018 Land Rover Discovery in a heartwarming commercial, aiming to highlight that “you can’t make it snow for your kids, but you can find it” and inviting viewers to make every wish come true this holiday season.
The 60-second spot, titled “White Christmas”, features a little girl living in Arizona who gets the gift she wanted for Christmas: snow. Her parents didn’t bring snow to their house in the desert, but took their daughter while she was sleeping to a cabin at the mountainside, where a snowman was waiting for her. On the road, even though they are encountering snowplows, they remain calm and confident, since they are in a Land Rover Discovery (The model shown in the ad is a 2017 Discovery HSE Td5).
The Land Rover Discovery boasts, according to the manufacturer, “an impressive all-terrain, towing and wading capability”, “up to seven full-size seats with new levels of comfort and ingenious use of space”, as well as “a suite of ingenious driving, parking and towing aids”.
Land Rover also highlights that this is not only the holiday season, but also the Season of Adventure Sales Event,
that comes with special offers available through January 2 for Land Rover vehicles, including the Discovery. The SE model has a base MSRP from $52.090, the HSE model from $58.490 and the HSE Luxury from $65.490.