Land Rover introduces Landy & Rover, two daring dogs ready for adventure, in its latest commercial, aiming to highlight that the Pet Pack accessories turn any Land Rover into a dog’s best friend.
The 50-second spot, titled “A Dog’s Best Friend”, features the two pets, a small and a big one, acting like a perfect team to get out of the house and into the trunk of their family’s Land Rover Discovery when they sense there is a journey ahead. When the other family members come outside, they find the dogs waiting in the trunk.
The spot, introducing the tagline “Dog’s Best Friend”, is part of a campaign targeting families with pets and promoting the accessories Pet Pack.
Landy and Rover also star in other hilarious commercials, promoting the Luggage Partition Divider, the Rear Height Adjust, and the Loadspace Liner Tray as part of the Land Rover accessories Pet Pack.
The range of Pet Packs offered by the automaker covers various needs, depending also on the vehicles. There is a
Pet Pack with rubber waterproof mat, that protects the vehicle’s loadspace floor carpet, ebony and rear air conditioning, for vehicles fitted with read air conditioning, a Pet Pack with rubber waterproof mat and ebony, without rear air conditioning, for vehicles without rear air conditioning, a Pet Pack with mat, espresso and rear air conditioning, and a Pet Pack with mat and espresso, without rear air conditioning.