Jimmy Dean aims to highlight in a new ad that its Stuffed Hash Browns make people see the day in a whole ney light.
The 15-second spot, dubbed “Happy Old Man”, features an old lady talking about how Jimmy Dean’s Stuffed Hash Browns with sausage & cheese have completely changed her husband, Harold. Thus, from a grumpy man who “hated everything”, even the rainbow, after trying the Jimmy Dean Hash Browns stuffed with delicious meat and cheeses, he began seeing the day in a whole new light and now he’s a cheerful man, who plays hopscotch with his grandchildren and other kids living in the neighborhood.
The spot ends with the voiceover saying the brand’s tagline, “Shine On”.
Jimmy Dean Stuffed Hash Browns, that heat up in minutes and stay crispy on the go, are available also as Meat Lover’s, stuffed full of sausage, bacon, ham and cheese, and as Bacon & Veggies, including bacon, veggies and cheese stuffed inside a crispy hash brown.