JBL promotes the JBL LINK in a new commercial, aiming to highlight that this device “has the bass to get the party started and the brains to help you find the next one.” as it now has the Google Assistant built-in.

The 15-second spot features a bobblehead asking Google on the voice-activated portable speaker what is the best dance club and being informed, in response, that a few top rated places were found withing two miles, which makes the bobblehead to lose its head, literally.

The commercial ends with the voiceover introducing the JBL Link with Google Assistant and saying the tagline “Legendary Sound. Now Smarter”.

JBL Link ensures the “highest sound quality”, enables you to instantly stream your favorite music, radio, or podcasts from your mobile device to your speakers, and supports both 2.4GHz and 5GHz Wi-Fi connection.

The LINK series of speakers includes LINK 10 ($149.95) and LINK 20 ($199.95), that are portable and waterproof, and LINK 300 ($249.95), that provides more powerful sound and serves as your ideal home speaker, according to the brand.