Ikea USA has launched a new ad, urging you to send your student off to college in a room that looks good, works well, and helps set them up for success – all at a price that doesn’t break your budget.

“At IKEA, we believe your perfect student deserves the perfect room for the perfect price. So she can afford to feel at home even when she’s miles away and you can help her feel bright without breaking your budget.” – says the voiceover in the 30-second spot, referring to a young college student who’s preparing to receive a boy in her room by arranging the SMASTARR Twin duvet cover set ($19.99/2 pcs), by hiding a plush toy in one of the KUGGIS boxes with lid ($6.99), turning on the JANSJO LED work lamp on the desk, and arranging her hair in the mirror before opening the door.

“At IKEA, we believe that letting go can be hard, but not pricy” – adds the voiceover in the spot, which ends with the tagline “An empty nest shouldn’t empty your wallet”.