IBM shows, in a new commercial, how its question answering computer system Watson is working to help pro scouts
find the best talent.
The 30-second spot features two scouts watching a basketball game and talking about one of the players on court.
“I like Russo. His on/off splits are the best here”, says one of them.
“Yeah, but his offensive win shares didn’t even break four”, argues the other.
“Come one, check out that stop-and-pop!”, suggests the first one.
At this point, the other scout asks Watson what it is thinking and receives the following answer: “My trade-off analytics indicate no one creates more space on offense. This allows him to nail a jumper from a densely populated urban area.”
“What you’re trying to say is… from way downtown?”, asks one of the scouts.
“I am still learning”, answers Watson.
“I can see that”, says the scout in response.
The spot ends with the onscreen lines “How are pro scouts using new insights to spot talent? Only with Watson”.