Marcel Floruss in Hugo Boss Eyewear Commercial

Hugo Boss has launched the Eyewear campaign for 2017, titled #Look Ahead, starring Marcel Floruss and Lorena Rae.

Floruss, fashion and lifestyle blogger, captures the brand’s latest eyewear collection, including “BOSS 0882S” ($250) – Dark Grey Gradient Round Metal Sunglasses, featuring a modern double-bridge design, crafted from refined aluminium, which makes the perfect finish to his sharp business look that he’s sporting in the ad. “I always go forward, looking for perfect inspiration, merging every suggestion that surrounds me. I will be impeccably dressed.

I look ahead.” – says Floruss, while international model Lorena Rae reveals that she loves the way she can discover “the most precious pleasures”.

The eyewear collection for men includes also Black Acetate Rectangular Sunglasses ($245), with aluminium temples featuring inner cork pads for maximum comfort, Horn Acetate Round Sunglasses ($245), which are vintage-inspired panto-shaped sunglasses with natural wood inlays at the temples, Blue Lens Top Bar Sunglasses ($195), Black Lens Havana Square Sunglasses ($220), which bring together tradition and modernity by combining vintage-inspired design with a tortoiseshell with contemporary flat lenses, and more.