HP encourages people to always choose original HP ink in a new ad, highlighting that “original HP Ink uses drops 1/3rd the size of human hair so your photos really come to life”.

“We know what you print is important to you. Whatever it is.” – the voiceover says at the beginning of the 30-second spot featuring a magician doing a trick with a piece of paper coming out of an HP printer and creating the illusion of bringing the dove displayed on paper to life.

The voiceover also mentions that “original HP ink delivers drops of ink 1/3rd the size of human hair so that your photos could come to life”.

Finally, the magician is seen trying to convince the pigeon, who’s under the bed, to go to him. HP’s tagline, “keep
reinventing” appears on screen, as well.