“There’s no place like Texas for Christmas and nobody does Christmas in Texas like H-E-B” – this is the message conveyed by H-E-B in its 2017 Holiday commercial.

Soundtracked by George Strait’s “When It’s Christmas Time In Texas”, the 30-second spot features people getting ready for the holidays doing what their fellow Americans from other states do, but considering their environment, which implies putting on lights on decorative objects, fences, and bridges, and baubles on cactuses.

“It’s Christmas time in Texas. Where the lights at night are just as big and bright as the stars. Where pine and spruce aren’t the only choices for a Christmas tree. Where some of the best presents are wrapped in corn husks and where we enjoy sharing as much as giving. There’s no place like Texas for Christmas and nobody does Christmas in Texas like H-E-B.” – the voiceover says in the 30-second spot, titled “No Place Like Texas For Christmas”.

Finally, the San Antonio-based supermarket chain wishes Texans Happy Christmas through an onscreen line reading
“Merry Christmas, Texas”.