Goodyear highlights, in a new commercial, titled “Together We Drive”, the importance of drive.
“Drive built our city. Our team. Our legacy. It’s the reason we get up each morning and push well into the night.” – is the idea conveyed in the 30-second spot, featuring Cleveland Cavaliers players, including LeBron James, Kevin Love, and Derrick Rose, doing their training routine and on the court, playing with opponent teams.
The two Ohio-based organizations, that share principles of drive, determination and a deep commitment to the community, announced their multiyear sponsorship agreement for Goodyear’s iconic Wingfoot logo to appear on Cavaliers player uniforms beginning in the 2017-18 season, earlier this year, on May 15.
The Cavs wine uniforms will feature the gold and navy Goodyear Wingfoot logo, while the Cavs white uniform will feature the gold and wine Goodyear Wingfoot logo.