Golden Charter has droped a new TV ad promoting its funeral plans, highlighting that a funeral plan is about planning for the future and preparing your family for when you are no longer around.

The spot features some of the little day-to-day things that people do for and with their families, from staying up late to sew sequins onto their child’s costume to taking part in our grandchildren’s tea parties, and a funeral director and his daughter in their premises, welcoming potential clients.

Golden Charter, that aimed to illustrate the concept of families going the extra mile to take care of each other, also highlights that funeral plans from them offer you a safe and simple way to plan ahead for your funeral, lessening any financial worry for your loved ones and protecting against the rising costs of funeral, while helping you specify your wishes and take care of the cost.

The advert ends with the voiceover urging you to call for your free info pack or visit the company’s website.