Gatorade continues its #EveryOunceCounts campaign with a new ad promoting the company’s new Flow Thirst Quencher and highlighting that, “if you want to be the one and only and not just one of many”, you should “give that extra out”.
“You think it’s just five guys between you and that rim? Try five hundred. You see, for every guy you beat, there’s a hundred more out there. With your same five, working on your same moves. All trying to steal your glory. So if you want to be the one and only and not just one of many, give that extra out.” – says the voiceover in the 30-second spot, featuring bascketball players.
“It might just be the one that all the others don’t.” – states a player at the end of the spot, which ends with the voiceover saying the campaign tagline, “Rehydrate. Replenish. Refuel”.