Gap promotes its new limited-edition collection titled “Justice League” in a series of new ads aiming to deliver a powerful message about teamwork.
The spots feature community muralist Mason Eve and a group of kids in Brooklyn, NY, painting the message “Unique But United”. Among the showcased items there are GapKids DC Justice League long sleeve slub tee (now $19, reduced from $24.95), the Gap DC Superman sequin hoodie for women in light heather grey ($49.95), the babyGap DC Justice League crewneck pullover in supersoft fleece, with “Legend” statement applique at chest ($29.95), the babyGap DC Justice League graphic peplum tee in soft cotton jersey, with screen-printed graphic at front, and shirring at peplum hem, sleeves add fullness ($24.95), the babyGap Wonder Woman ruffle shift dress in supersoft fleece, with ruffle trim on off-center front seam, glitter graphics throughout, and allover star print ($34.95), and others.
The Justice League collection also includes pullover and zip hoodies and flight jacket for boys, Batman baseball hat and Batman slip-on sneakers for boys, as well, jersey leggings for girls, various jackets for toddlers, tees for women, Wonder Woman poplin sleep pants for women, graphic tees for men, a shirt jacket and a pullover hoodie for men.
One of the kids starring in the campaign video, Brody (9) explains what Unique But United means to him. “Unique But United means for using each of our unique qualities to unite and make something really creative and awesome”.