Discover it Card Commercial

Discover promotes its Discover it Card, that automatically matches all the cash back you’ve earned at the end of your first year, in a new commercial.

The 30-second spot, dubbed “Freak Out”, features a young woman talking to a Discover customer care representative, while checking her account. “Hi, I’m just looking at my account and I’ve got all this extra cash back.” – she says a little bit confused, not knowing the source of that money. “Yep, that’s your cashback match.” – the bank rep answers, adding that “Only Discover will automatically match all the cashback new card members earn at the end of their first year”. “You matched everything I earned this year?” – the customer asks and, receiving a confirmation, expresses her joy with a “Yuuu”. “More money, more money!” – she starts shouting and dancing, without caring what her coworkers might think of her. “I’m gonna spread the news.” – she tells the Discover employee, who’s encouraging to do that. “Cash back, people!” – she exclaims loudly in her office, and the Discover representative does the same. But the latter soon realizes those around her all know it because they work there.

“New members get a dollar-for-dollar match at the end of their first year. Only from Discover.” – the voiceover says at the end of the spot.

Tags: ,