Fabletics introduces, in a 30-second ad, the new, limited-edition Demi Lovato for Fabletics collection of leggings, sports bras, tank tops and complete workout outfits.
The spot features the 24-year-old artist in the desert, working out for the campaign, wearing, obviously, gear from her range. “Staying active is a huge part of my life, so every piece for my new collection is made for performance” – says Lovato, while she’s shown lifting a huge tire, stretch cords and running.
The voiceover mentions that Demi Lovato for Fabletics collection of premium quality activewear is designed to
empower every workout and the singer states, at the end of the spot, “I hope it inspires you to kick some butt”.
Now, Kate Hudson’s brand enables you to get 2 styles for $24 when you enroll in the Fabletics VIP Membership Program with your first purchase. The offer is valid for one time use only while supplies last.