Credit Karma has launched a new commercial to promote its website section dedicated to offers from the company’s credit card partners that may save you money based on your spending pattern.
The 30-second spot features a young woman who says she has always dreamed of finding real elves and talks about how she managed to see her dream come true. “I’ve always dreamed of finding real elves. So, my friend Nina told me about Credit Karma. And… boom… they found a card just for me. With a hefty sign-up bonus.” – the woman says referring to the Ultimate Travel Card, that comes with 50.000 points as a sign-up bonus. “It’s like they know me.” – she adds, mentioning that the respective bonus brought her to Iceland. “Thanks, Credit Karma!” – she also says, after shouting from the top of her lungs white standing on a rocky fence in a small Icelandic village.
The commercial ends with the voiceover urging you to “Get free scores”, “free guidance”, and “free confidence”, and
with the woman seeing an elf and running after him.