The brand of artists’ supplies Crayola, best known for its crayons, promotes its all new line of Crayola Silly Scents in a hilarious commercial.

The 30-second spot, aiming to highlight that Crayola Silly Scents are “so ridiculously smelly, you won’t believe your nose”, features a group of kids at school who take out on their nose unexpected things after using Crayola Silly Scents products. One boy “delivers” a slice of watermelon, a girl sniffs cotton candy, and another boy is throwing with popcorn at his classmates.

The Crayola Silly Scents range includes markers, crayons and colored pencils containing fun-smelling colors that offer a multi-sensory sensation and turn any coloring project into a scribble and sniff experience.

A 12-pack of Silly Scents Chisel Tip Scented Washable Markers, featuring sweet scents, such as Cherry, Orange, Lemon, Green Apple, Fresh Air, Blueberry, Grape, Fruit Punch, Cotton Candy, Marshmallow, Coconut, and Root Beer, costs $7.99, a 12-pack of Silly Scents Scented Twistables Colored Pencils costs $3.99, and a 24-pack of Silly Scents Mini Twistables Scented Crayons costs $7.99.