Selena Gomez stars in the new Coach campaign, wearing runway styles and the newest Coach Swagger.

The 30-second spot, directed by Fabien Baron, features the “Bad Liar” 24-year-old singer, who’s been the brand’s
ambassador for almost seven months now, trying on several runway styles before a night out in New York, pairing them with the Coach Swagger 27 in glovetanned leather.

Among her Coach picks there are the Swagger shoulder bag 20 in glovetanned leather with willow floral, the Swagger 21 in pebble leather, the embroidered prairie dog rose dress, Smith Beadchain heel, Rivet Square Sunglasses, Tea Rose Lucite Ring, Rexy Crewneck Sweater, and others.

The newest Swagger bags feature our signature double-turnlock hardware and chunky chain belting inspired by
vintage ID bracelets.

Selena, who is set to star in other two short films, named for the remaining of Coach’s new trinity of bags: the Rogue and the Edie, said she was “excited to work with Coach”, mentioning that she loves the clothes and accessories designed by Creative Director Stuart Vevers.