Coach has released a new commercial starring Selena Gomez, who showcases this time the brand’s second key bag of the season: the Rogue. Coach’s Fall 2017 advertising campaign includes (also) three short films dedicated to the key bags: the Coach Swagger, the Rogue and the Edie, and the only one remaining now is to the Edie.
The spot, created by Baron & Baron, features the singer getting ready in a New York City apartment for a night out, accessorizing her outfit, which consists of a mix between lace and leather, with the Rogue. While she’s admiring herself in the mirror, on screen messages from her fans are shown, some of them recognizing the bag.
The Rogue range includes Rogue in pebble leather with tea rose, boasting die-cut, hand-painted Tea Rose Appliqué that celebrates Americana and the brand’s legacy of craftsmanship, Rogue 25 in pebble leather with colorblock snake, featuring genuine snake handles that add an exotic touch, Rogue 25 in glovetanned pebble leather with tea rose, the smallest of the Rogues, layered with intricately constructed leather blooms, Rogue tote with coach link leather detail in glove calf, and others.
Selena Gomez said of her partnership with the New York design house that she couldn’t be more proud to be the face of Coach” and that she loved working with Creative Director Stuart Vevers.